Monolithic Power Systems, Inc. (MPS) and Avnet Memec, an Avnet, Inc. company, announced the formation of a pan-European value-added distribution agreement. With the new partnership, Avnet Memec is chartered with sales and value-added support for the extensive MPS product portfolio that includes dc-dc and ac-dc converters, LED drivers, battery chargers, motor drivers, and other advanced analog devices throughout Europe.
“MPS has been successfully diversifying its product portfolio from consumer to industrial, automotive, lighting, and white goods markets in the past few years,” said Maurice Sciammas, EVP Worldwide Sales and Marketing at MPS. “Avnet Memec’s pan-European sales infrastructure with its core focus on demand creation is an excellent partner for MPS to further expand our footprint into new markets and geography.”
“The partnership with MPS is a good complementary fit with our line-card and target vertical markets,” said Steve Haynes, President of Avnet Memec. “MPS has an industry-leading power and analogue product range that meets the expanding demands of our consumer, industrial, and automotive customer base.”