Royal Philips Electronics announced its global "asimpleswitch.com" consumer campaign intended to show that solutions for reducing energy consumption can be simple and actionable without compromising on quality of life.
By partnering with The Alliance for Climate Protection and the global Live Earth concerts on July 7th 2007, Philips aims to inspire more than two billion people to take simple steps, such as changing a light bulb, to lead a more energy efficient life. Part of the campaign is a consumer website (www.asimpleswitch.com), launched on July 4 2007. Visitors to the Live Earth concerts and the Live Earth and MSN websites are invited to record a personal ’simple switch’ pledge either online or via SMS. Philips will track these collective pledges to change to energy efficient lighting and calculate the resulting energy and costs savings on the asimpleswitch.com website.
"Our asimpleswitch.com program provides the perfect forum to show solutions for efficient energy use and the simple steps that we all can take in order to make a real difference" said Theo van Deursen, member of the Board of Management of Royal Philips Electronics and CEO of Philips Lighting. "At Philips we believe in providing simple solutions for complex problems such as sustainable development. For example, on average our portfolio of energy efficient lighting products can save 40% on electricity, and for some products the cost saving can be up to 80%, without compromising on quality. We believe it is time to act now for everyone and that’s why we offer consumers a wider choice of energy efficient products."