Cherry Semiconductor Corp. (East Greenwich, RI) announced the appointment of Joe Reichbach to the position of vice president, worldwide sales and marketing. Reichbach previously served as vice president of sales and marketing for Merix Corp. (Forest Grove, OR), a supplier of advanced interconnect solutions. He will oversee all of Cherry's marketing and sales functions, including marketing communications, applications, customer service, order entry, direct and indirect sales, and major account management."We're very pleased that Joe is joining us at Cherry," stated President Al Budnick. "His background and expertise will give our management team added depth and insight, and he'll be instrumental as we focus our efforts on increasing customer satisfaction, sales and overall growth.