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It is wise to be frugal with marketing, and to focus where there’s the greatest return on investment. And if you continue to market while competitors are trimming their marketing costs, you sustain momentum and grow faster in the long run. Find new customers on PowerPulse.
PowerPulse reaches the readers who matter. In a recent survey, 73% indicated that they “Manage or Influence” purchases of power management and power conversion products, and 76% indicated that they had taken action after seeing an ad on PowerPulse and “visited an advertiser web site.” When asked about their “primary job function,” 67% of PowerPulse readers responded that they are involved in some phase of engineering activities, 22% are in various executive management positions, and 11% cited “other involvement” with power electronics.
PowerPulse readers are dedicated. Not only does PowerPulseDaily have over 50,000 requested daily email subscriptions, almost 20% of PowerPulse readers visit the web site on a daily basis and an astounding 70% visit weekly or more often.
“PowerPulse readers are looking for new product and technology solutions for the design challenges they face in their daily professional activities. And our Daily coverage gives PowerPulse readers the fastest-access possible to the latest developments in power electronics,” stated Jeff Shepard, Editor.
“In publishing in general, ‘content is king.’ On the Internet, ‘News Content is King,’ and PowerPulse.Net delivers far more news coverage than any other source,” Shepard continued. “Our comprehensive global coverage of highly-relevant and leading-edge product, technology and industry news is what drives our remarkable 26% open rate for PowerPulseDaily email news service,” he concluded.
PowerPulse offers a number of opportunities for our advertising partners to maximize their exposure. Find out how your company can benefit from our advertising program.
Associate Publisher / Managing Editor
Regional Sales Director, Japan
PowerPulse.Net is the Hub of the Power Electronics Industry on the World Wide Web.
Updated throughout the day on a daily basis, PowerPulse.Net is the most timely, most
comprehensive and most read power electronics site on the Internet.
PowerPulseDaily is the only controlled circulation daily e-mail news update service
offered in the power electronics industry. Sent to qualified subscribers by request
only every business day highlighting the latest new products and industry news,
PowerPulseDaily provides an immediacy and directness not available through any
PowerPulse Weekly provides a synopsis of the week’s most interesting
developments including the ’10 Most Read’ stories list, the latest Friday Feature,
Material Developments and Power Spotlight features, and more.