This week, Fairchild Semiconductor Corp. announced a major rebranding intended to symbolize a major transformation of the company. During the past year, Fairchild has engaged in launching a transformation that focuses all of the company’s resources on the development of innovative products and “amazing” services that help engineers around the world shorten time-to-market for new mobile devices, wearable technologies and all other products where energy management is a priority.
Symbolizing this change, the company has launched a major brand campaign, comprised of a new logo and message directed to its customer base; the “Power to Amaze.” The new Fairchild logo symbolizes the company’s evolving direction, leveraging 40 years of brand equity while introducing a forward facing red bar above and below the company name that reaches into the future while being grounded in the present. “The Power to Amaze” symbolizes Fairchild’s commitment and dedication to its customers to be relentless in this effort.
“Our vision is clear anticipate the power efficiencies demanded by tomorrow’s electronic products and deliver an amazing design experience,” said Vijay Ullal, Fairchild’s President and COO. “For us, that means laser focus on our customers’ expectations, their vision for the future and delivering the solutions they need at an accelerated rate.”
A key element of this transformation is Fairchild’s renewed commitment to delivering a unique combination of power management and optimization devices, product design expertise, and manufacturing experience to its customers, allowing them to design and deliver the next generation of electronic products faster than ever before. The company’s ultimate goal is to bring a new, unprecedented level of technology and services to the world’s engineers, helping them exceed their customer’s expectations by creating the most advanced, power-efficient products available.
Fairchild customers now have access to a full complement of professional and computer-based resources with a mission to provide the expertise, service and products customers require from their go-to suppliers. This in-depth engagement includes the considered application of sales, design, manufacturing, and logistics processes to achieve unprecedented design and product delivery times.
“Fairchild is continuing a culture focused on inventing a better world and on creating design-thinking experts,” add Ullal. “We’ve built a team that can be described as resourceful, creative and relentless. This team is energized and excited about the changes happening within the company and the prospect to amaze our customers.”