When Digi-Key, Infineon and MORNSUN need help reaching new customers, here’s what they do…
Digital marketers are often forced to choose between limited reach or risk inappropriate ad placement.
A publisher that can connect you with the influencers and decision makers you want to reach without sacrificing scale.
Display advertising can be a bear. From narrowly focused publications without much reach to inappropriate ad placements with programmatic campaign channels, a digital marketer has no easy task. Let’s face it, optimizing the top of the sales funnel isn’t the sexiest marketing activity. The inability to properly measure or attribute what a customer does at the end of the day with any of the ads they may or may not have seen before they got there can make this an underappreciated job. But with multiple decision makers in the B2B buying chain – and hungry competitors – it’s not something you can afford to neglect.
Our unique custom programs deliver value and performance beyond what can be bought and sold on the open market – to THE premier power influencers with enough scale to make it worth your time to consider.
Savvy marketers know: Repetition matters. Repetition of messaging has a positive ROI from a click-through and “view through” perspective. When someone comes and checks out your site, they click, they browse, you want to periodically remind them that you exist. When that person finally says they’re ready to buy and re-trigger their initial need, you want to be top of mind. Make customers feel like they’re hearing about you an awful lot lately on PowerPulse.
- Raise brand awareness
- Increase brand revenue
- Acquire new customers
- Increase on-site engagement
- Conquest customers from competitors
With over 50,000 of the most-engaged daily subscribers, nowhere else can you reach the most-active, most-focused, most-qualified readers in the power electronics industry. Click here to get in touch with our team and harness the focus, scale and effective frequency of PowerPulse now.
Expand Your Reach and Improve Performance
PowerPulse Display Ad Campaigns now include optional mobile/desktop responsive ad pairing and A/B campaign split testing of creative variations at no additional cost.
There are now more mobile devices connected to the Internet than desktops and laptops. Expand your reach by delivering mobile/desktop responsive campaigns at no extra cost. Now you don’t have to decide which segment to cover/exclude when budgeting campaigns.
And there’s as much science as art to crafting and presenting the right marketing message. PowerPulse empowers you to optimize your campaigns by testing creative variations. Even a small batch of creative variations can add up to significant performance gains over time. These optimizations, when done correctly, also reveal general principles that can be applied to future campaigns to kickstart the optimization process.
Partner with a publisher that can connect you with the influencers and decision makers you want to reach without sacrificing scale. Let PowerPulse help you reach new customers now.
For more information please contact:
Associate Publisher / Managing Editor